This episode unveils the inspiring journey of Elvis & Kresse, a luxury brand that masterfully integrates ethical practices and sustainability into its core. Learn how they've built a successful e-commerce business on Shopify by diverting over 14 tonnes of waste from landfill, donating 50% of profits, and redefining luxury through purpose. A must-listen for brands aiming to blend profitability with profound social and environmental impact.
Key takeaways
Source reclaimed materials to create unique, high-value products, exemplified by Elvis & Kresse's use of fire hoses and leather off-cuts.
Implement a significant profit-sharing model (e.g., 50% to charity) to build a purpose-driven brand and foster deep customer loyalty.
Leverage e-commerce platforms like Shopify to efficiently scale a mission-driven brand while maintaining ethical supply chains.
Measure and publicly communicate your environmental impact, such as tonnes of waste diverted, to build trust and demonstrate tangible results.
Redefine luxury for conscious consumers by emphasizing ethical production, sustainability, and transparency in your brand story.
This is a must-listen-twice episode.Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and homewares. Founded in 2005 they now sell via Shopify. They donate 50% of their profits to charity – and last year they donated over £100,000 AND saved over 14 tonnes of materials from landfill.Kresse shares the inspiring story of how she has founded and grown Elvis and Kresse to be a successful business, that has inspired many other businesses to do better too.Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ ---
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