This episode, recorded in mid-2017, discusses strategies for ecommerce businesses to prepare for Black Friday. While specific trends and platforms may have evolved, the core principles of early planning, understanding customer behavior, and optimizing the shopping experience remain highly relevant for boosting sales during peak seasons.
Key takeaways
Start Black Friday planning significantly in advance, ideally by July, to ensure all campaigns and inventory are ready.
Analyze past sales data and customer behavior to identify key products and promotions for upcoming sales events.
Optimize your website and checkout process for speed and mobile responsiveness to handle increased traffic and maximize conversions.
Develop a robust retargeting strategy to re-engage visitors who browse but don't purchase during the Black Friday period.
Leverage email and SMS marketing to build anticipation and communicate exclusive offers to your customer base before and during the sales event.
The year is half over, which means the holidays will be upon us before we know it. The summer, right now, is the time to start preparing for the holidays. One way to prepare is to look at what’s working for other ecommerce retailers and cherry pick those ideas for your own brand. Joining us to discuss several actionable example of revenue-boosting trends is Kaleigh Moore. Kaleigh is a freelance writer specializing in eCommerce. Since 2013, she's been working with various eCommerce platforms and publications like Inc. Magazine and Entrepreneur to highlight the best practices, new data, and rapid growth associated with online sales.
