For ecommerce operators, this episode offers a transparent look into a solo founder's 3-month growth strategy. Learn how Simon Driscoll from UXB Skincare leverages deep customer understanding and focused marketing, particularly Google Shopping, to drive early-stage growth. It's a pragmatic guide for refining your customer insights and marketing tactics for tangible results.
We all have to focus on growth and achieving our goals month in, month out – you can’t forget about it once January’s over. In this episode, I’m chatting to someone who’s relatively early in their business journey, and who contacted me to see if he could share his growth journey step by step on the podcast. I of course said yes as I thought it was a great idea, and he’s going to be back on the podcast later this year to let us know how his growth focus is going. See episodes 273, 288 and 305.Think of this as our before episode – but don’t think that means you’re not going to get much from it…. Simon sharesa host of great book and podcast recommendations, how he’s learnt huge amounts about his customers and products over the last year how that’s going to supercharge his marketing over the next 3 monthsgreat Google Shopping Campaigns advicehis growth plan for the next 3 months. Simon Driscoll is the founder and sole person at UXB Skincare a business he founded in 2018 with a mission to develop affordable skincare products that really make a difference to customers' skin. Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/