eCommerce SEO FAQs - Ryan Martin and Patrick Dhital
eCommerce Australia
· with Ryan Martin and Patrick Dhital
· July 26, 2025
· 33 min
Summary
This episode cuts through the noise to deliver essential 2025 SEO strategies for Australian ecommerce businesses. Learn how to drive organic traffic and conversions by mastering current backlink best practices, leveraging Google Search Console for keyword research, and optimizing for high-intent long-tail keywords, even against large competitors.
Key takeaways
Prioritize quality and relevance over quantity for backlinks in 2025, focusing on guest blogging and building industry relationships.
Utilize Google Search Console to identify high-performing keywords, uncover content gaps, and optimize existing pages for better conversions.
Strategically target long-tail keywords to attract conversion-focused visitors, developing highly relevant content that can outrank larger competitors.
Optimize collection pages not just for keywords, but for user experience with unique descriptions, internal linking, and clear categorization.
Develop content that addresses customer pain points and guides them through the buying journey, from informative blog posts to detailed product guides.
Free SEO Audit Here Follow Ryan on Insta @remarkabledigital Ryan Martin and Patrick Dhital talk about the current techniques and questions they get asked when talking to eCommerce founders and eCommerce managers in Australia when it comes to Search Engine Optimisation. We talk about the usefulness of backlinks in 2025, what role content plays in generating more organic traffic, collection page issues and how to do some keyword research through Google Search Console. We also touch on the benefits of optimising for long tail keywords which attract a more conversion focused visitor, and how you can still rank for these despite having some bigger budget competitors who have ranked there for a while!
Frequently asked about this episode
What does this episode say about content marketing?
Prioritize quality and relevance over quantity for backlinks in 2025, focusing on guest blogging and building industry relationships.
What does this episode say about e-commerce seo?
Utilize Google Search Console to identify high-performing keywords, uncover content gaps, and optimize existing pages for better conversions.
What does this episode say about keyword strategy?
Strategically target long-tail keywords to attract conversion-focused visitors, developing highly relevant content that can outrank larger competitors.
What does this episode say about content marketing?
Optimize collection pages not just for keywords, but for user experience with unique descriptions, internal linking, and clear categorization.
What does this episode say about content marketing?
Develop content that addresses customer pain points and guides them through the buying journey, from informative blog posts to detailed product guides.
