For Shopify store owners, 2022 will demand a return to core marketing principles. Expect increased competition, higher ad costs, and a need to diversify beyond conventional paid channels. Success will hinge on building owned audiences, optimizing existing traffic, and leveraging emerging tech like AI and AR to create personalized customer experiences.
Key takeaways
Invest in content marketing, especially video, to build brand visibility and attract new customers beyond traditional ad platforms.
Prioritize conversion rate optimization, average order value, and customer lifetime value to maximize revenue from existing traffic amidst rising acquisition costs.
Explore AI-powered selling tools for personalized product recommendations and augmented reality (AR) for immersive shopping experiences to differentiate your Shopify store.
Shift focus from complete reliance on third-party platforms like Amazon and even Facebook ads to building your own community and owning customer data for long-term stability and growth.
Diversify marketing spend across new and emerging ad platforms, anticipating changes in the advertising landscape and potential new entrants like Apple's ad platform.
Themes
community buildingcontent marketingcustomer experiencee-commerce trends
In this episode, I talk about the trends that I see coming to Ecommerce Marketing in 2022. Find out what my predictions are and let me know yours in the comments. Subscribe & Listen Everywhere: Listen On: clauslauter.com | iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast Please support the podcast by giving an honest Rating/Review for the show on iTunes!Share the podcast with your family, friends, and co-workers.Tag the podcast on Instagram @clauslauter and le...
Frequently asked about this episode
What does this episode say about community building?
Invest in content marketing, especially video, to build brand visibility and attract new customers beyond traditional ad platforms.
What does this episode say about content marketing?
Prioritize conversion rate optimization, average order value, and customer lifetime value to maximize revenue from existing traffic amidst rising acquisition costs.
What does this episode say about customer experience?
Explore AI-powered selling tools for personalized product recommendations and augmented reality (AR) for immersive shopping experiences to differentiate your Shopify store.
What does this episode say about e-commerce trends?
Shift focus from complete reliance on third-party platforms like Amazon and even Facebook ads to building your own community and owning customer data for long-term stability and growth.
What does this episode say about community building?
Diversify marketing spend across new and emerging ad platforms, anticipating changes in the advertising landscape and potential new entrants like Apple's ad platform.
