eCommerce Marketing Expert Tips inc Email Marketing and Brand
eCommerce MasterPlan · with Alex O'Byrne, Salena Knight, Chris Dawson, Justin King · 17 min
Summary
This episode compiles expert advice for 2019 eCommerce marketing, covering crucial areas like email marketing, brand building, and optimizing the customer journey. It offers actionable strategies for online retailers to enhance their presence on marketplaces, improve internal marketing efforts, and leverage data for sustained growth in a competitive landscape.
Key takeaways
For 2019, prioritize a cohesive customer journey, focusing on touchpoints from initial awareness through post-purchase to build loyalty and repeat business.
Implement robust email marketing flows beyond just promotions, including welcome series, abandoned cart reminders, and re-engagement campaigns to nurture leads and retain customers.
Invest in brand building by crafting a compelling brand identity and consistent messaging across all channels to differentiate your business in a crowded online market.
Actively seek and leverage customer feedback to refine your marketing strategies and product offerings, as satisfied customers are key to sustained growth.
Optimize your presence on relevant marketplaces (e.g., Amazon) to expand reach, but ensure these efforts align with your overall brand and customer experience strategies.
We're starting 2019 with our regular round up of expert opinions. Each have been asked 'What is your top marketing tip for success in 2019?'. We're joined by Alex O'Byrne of Wemakewebsites, Salena Knight of The Bringing Business To Retail Show, Chris Dawson from Tamebay, and Justin King of B2X Partners. You'll also hear the thoughts of our host Chloe Thomas. We cover a LOT of topics in this show including marketplaces, internal marketing, email marketing, brand, customer journey, and much more. ---
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For 2019, prioritize a cohesive customer journey, focusing on touchpoints from initial awareness through post-purchase to build loyalty and repeat business.
What does this episode say about brand & content?
Implement robust email marketing flows beyond just promotions, including welcome series, abandoned cart reminders, and re-engagement campaigns to nurture leads and retain customers.
What does this episode say about customer retention?
Invest in brand building by crafting a compelling brand identity and consistent messaging across all channels to differentiate your business in a crowded online market.
What does this episode say about amazon & marketplaces?
Actively seek and leverage customer feedback to refine your marketing strategies and product offerings, as satisfied customers are key to sustained growth.
What does this episode say about email & sms?
Optimize your presence on relevant marketplaces (e.g., Amazon) to expand reach, but ensure these efforts align with your overall brand and customer experience strategies.
