eCommerce Growth Experts Mashup inc Ian Hammersley and Omnisend
eCommerce MasterPlan
· with Ian Hammersley, Chris Dawson, Lucy Bloomfield, Rachel Jacobs, Ria Fiscina, Alex O'Byrne, Rytis Lauris
· 21 min
Summary
This episode features a panel of eCommerce experts offering their top tips for growth. It covers a wide range of strategies from optimizing delivery and international expansion to various marketing tactics. The insights are highly actionable for ecommerce operators looking to scale their businesses.
Key takeaways
Implement robust email marketing automation with platforms like Omnisend to nurture leads and drive sales, leveraging discount codes effectively.
Strategically evaluate and optimize your delivery and logistics processes to enhance customer satisfaction and potentially reduce costs, especially for international shipping.
Explore international expansion opportunities by understanding market nuances and tailoring your approach to new geographical customer bases.
Continuously refine your customer experience strategy, focusing on personalization and building lasting relationships to foster loyalty.
Adopt a data-driven approach to marketing, analyzing performance across various channels (SEO, PPC, social media) to identify the most effective strategies for your business.
Chloe is joined by a host of eCommerce experts to answer the question 'What is your top tip for growing an eCommerce business in 2020?'The answers are VERY wide-ranging from delivery to international, lots of marketing tips, and much more. Our experts include:Chris Dawson from Tamebay;Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rachel Jacobs from eCommerce Partnerships, Ria Fiscina from Parkfield, Alex O'Byrne from WeMakeWebsites Rytis Lauris from Omnisend. There's so much in this episode you're going to listen more than once!Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Frequently asked about this episode
What does this episode say about customer experience?
Implement robust email marketing automation with platforms like Omnisend to nurture leads and drive sales, leveraging discount codes effectively.
What does this episode say about e-commerce growth strategies?
Strategically evaluate and optimize your delivery and logistics processes to enhance customer satisfaction and potentially reduce costs, especially for international shipping.
What does this episode say about marketing & sales?
Explore international expansion opportunities by understanding market nuances and tailoring your approach to new geographical customer bases.
What does this episode say about operations & logistics?
Continuously refine your customer experience strategy, focusing on personalization and building lasting relationships to foster loyalty.
What does this episode say about customer experience?
Adopt a data-driven approach to marketing, analyzing performance across various channels (SEO, PPC, social media) to identify the most effective strategies for your business.
