eCommerce Experts Top Tips inc Ian Hammersley and WeMakeWebsites
eCommerce MasterPlan · with Ian Hammersley, Chris Dawson, Lucy Bloomfield, Rachel Jacobs, Ria Fiscina, Alex O'Byrne, Rytis Lauris · 23 min
Summary
This episode compiles top tips from a panel of eCommerce experts reflecting on their biggest lessons from 2019 to help merchants plan for 2020. It covers a wide range of critical topics for online businesses, from optimizing delivery and embracing radical transparency to mastering mobile commerce and refining DTC strategies. Listeners will gain actionable insights to enhance their operational efficiency, customer experience, and overall business strategy in a rapidly evolving digital landscape.
Key takeaways
Prioritize radical transparency in your business practices to build stronger customer trust and loyalty.
Optimize your delivery and logistics strategy for efficiency and enhanced customer experience, as this was a key learning area in 2019.
Double down on mobile-first strategies for all aspects of your eCommerce business, from website design to payment processing.
Review and refine your direct-to-consumer (DTC) approach, as it remains a crucial model for bypassing traditional channels and connecting directly with customers.
Leverage technology and tools like email marketing automation (e.g., Omnisend) and robust website development platforms to support growth and customer engagement.
Chloe is joined by a host of eCommerce experts to answer the question 'What is the most important thing we learnt in eCommerce in 2019?'The answers are VERY wide ranging from delivery to DTC, from radical transparency to mobile domination. The answers will help you work out your plans for 2020. Our experts include Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rachel Jacobs from eCommerce Partnerships, Ria Fiscina from Parkfield, Alex O'Byrne from WeMakeWebsites AND Rytis Lauris from Omnisend. There is so much in this episode you're going to listen more than once!Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ ---
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Prioritize radical transparency in your business practices to build stronger customer trust and loyalty.
What does this episode say about retail & omnichannel?
Optimize your delivery and logistics strategy for efficiency and enhanced customer experience, as this was a key learning area in 2019.
What does this episode say about customer retention?
Double down on mobile-first strategies for all aspects of your eCommerce business, from website design to payment processing.
What does this episode say about brand & content?
Review and refine your direct-to-consumer (DTC) approach, as it remains a crucial model for bypassing traditional channels and connecting directly with customers.
What does this episode say about dtc strategy?
Leverage technology and tools like email marketing automation (e.g., Omnisend) and robust website development platforms to support growth and customer engagement.
