eCommerce Experts Top Tips inc Ian Hammersley and WeMakeWebsites
eCommerce MasterPlan
· with Ian Hammersley, Chris Dawson, Lucy Bloomfield, Rachel Jacobs, Ria Fiscina, Alex O'Byrne, Rytis Lauris
· 23 min
Summary
This episode is a rapid-fire session of top learnings from 2019 by a panel of eCommerce experts, designed to equip online retailers with key insights for strategic planning in 2020. It covers critical areas from customer experience to operational efficiency, offering a condensed yet comprehensive guide for navigating the evolving eCommerce landscape.
Key takeaways
Focus on radical transparency in your business practices to build customer trust and loyalty. This isn't just a trend; it's a growing customer expectation.
Optimize your delivery and logistics strategy. Efficient fulfillment and last-mile delivery are crucial for enhancing customer experience and operational efficiency.
Prioritize mobile-first strategies across your entire eCommerce operation, from website design to payment processing and marketing, given the continued dominance of mobile commerce.
Develop a robust Direct-to-Consumer (DTC) strategy, understanding its benefits and challenges to successfully bypass traditional retail channels and connect directly with your customers.
Continuously monitor and adapt to key eCommerce trends, using past learnings to inform future strategic planning and maintain competitiveness in the online marketplace.
Themes
business strategycustomer experienceecommerce trendsoperational efficiency
Chloe is joined by a host of eCommerce experts to answer the question 'What is the most important thing we learnt in eCommerce in 2019?'The answers are VERY wide ranging from delivery to DTC, from radical transparency to mobile domination. The answers will help you work out your plans for 2020. Our experts include Chris Dawson from Tamebay; Ian Hammersley from Smartebusiness, Lucy Bloomfield of 10,000 Customers; Rachel Jacobs from eCommerce Partnerships, Ria Fiscina from Parkfield, Alex O'Byrne from WeMakeWebsites AND Rytis Lauris from Omnisend. There is so much in this episode you're going to listen more than once!Find all the details at https://eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
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Interested in
Frequently asked about this episode
What does this episode say about business strategy?
Focus on radical transparency in your business practices to build customer trust and loyalty. This isn't just a trend; it's a growing customer expectation.
What does this episode say about customer experience?
Optimize your delivery and logistics strategy. Efficient fulfillment and last-mile delivery are crucial for enhancing customer experience and operational efficiency.
What does this episode say about ecommerce trends?
Prioritize mobile-first strategies across your entire eCommerce operation, from website design to payment processing and marketing, given the continued dominance of mobile commerce.
What does this episode say about operational efficiency?
Develop a robust Direct-to-Consumer (DTC) strategy, understanding its benefits and challenges to successfully bypass traditional retail channels and connect directly with your customers.
What does this episode say about business strategy?
Continuously monitor and adapt to key eCommerce trends, using past learnings to inform future strategic planning and maintain competitiveness in the online marketplace.
