Scott Austin breaks down how to implement powerful and easy-to-use product filters on Shopify using only free, native tools. Learn to leverage metafields, Shopify Flow, and the Search & Discovery app to create a highly refined customer experience, improving product discoverability and conversion rates for your store without relying on paid apps.
Key takeaways
Define a clear taxonomy for your product filters, specifying both the filter categories and their exact option values (e.g., 'Meat Type: Beef, Lamb, Yak') to ensure consistency and a clean user experience.
Utilize Shopify metafield definitions to create structured data fields for your products, allowing you to pre-define filter options and ensure consistent data entry across your catalog.
Leverage Shopify Flow to automate the population of metafield values across your product catalog, especially for large stores, by setting up rules based on existing product data like titles or descriptions.
Configure the free Shopify Search & Discovery app to display your newly created metafield-driven filters on collection pages and search results, enhancing product discoverability.
Avoid using product tags for filtering if possible; metafields offer greater structure and control over filter options, leading to a more robust and scalable filtering system that leverages Shopify's latest capabilities.
9/13/23 - Episode 115 Overview: Shopify has been continuously improving its platform, and the latest release allows for more robust filtering options.The episode aims to guide you through implementing powerful filters on your Shopify store using free tools.Tools Needed: Shopify Search & Discovery App: This free app by Shopify helps in setting up filters.Shopify Flow: Another free app that automates various tasks, including setting metafield values based on conditions.Steps to Implement F...
What does this episode say about shopify & ecommerce platforms?
Define a clear taxonomy for your product filters, specifying both the filter categories and their exact option values (e.g., 'Meat Type: Beef, Lamb, Yak') to ensure consistency and a clean user experience.
What does this episode say about conversion & cro?
Utilize Shopify metafield definitions to create structured data fields for your products, allowing you to pre-define filter options and ensure consistent data entry across your catalog.
What does this episode say about ai & automation?
Leverage Shopify Flow to automate the population of metafield values across your product catalog, especially for large stores, by setting up rules based on existing product data like titles or descriptions.
What does this episode say about shopify & ecommerce platforms?
Configure the free Shopify Search & Discovery app to display your newly created metafield-driven filters on collection pages and search results, enhancing product discoverability.
What does this episode say about shopify & ecommerce platforms?
Avoid using product tags for filtering if possible; metafields offer greater structure and control over filter options, leading to a more robust and scalable filtering system that leverages Shopify's latest capabilities.
