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E644: This brand just made Amazon history!

The EcomCrew Ecommerce Podcast · May 12, 2026 · 22 min

Summary

This episode unveils Amazon's strategic shift in Q2 2024, highlighting the massive growth of K-Beauty brands and new seasonal category opportunities. It also breaks down Amazon's ambitious expansion of its Supply Chain Services to external businesses, signaling a direct challenge to UPS and FedEx, and speculates on its implications for potential anti-monopoly rulings.

Key takeaways

Themes

amazon & marketplacessupply chain & operationsfinance & fundraising

Topics covered

k-beauty trendsamazon supply chain servicesseasonal product opportunitiesamazon logistics expansione-commerce business exitsftc monopoly ruling

Episode description

Dave dives into the newest categories and sellers that are dominating on Amazon this season, their ambitious expansion into supply chain services, and how the seller protests impacted their Q1 financials. Timestamps 00:00 - Amazon's latest week of big news: Korean beauty success & supply chain move 00:24 - How Korean beauty brands dominate Amazon 03:27 - The top K-beauty companies on Amazon: Anua, COSRX, SaynBeauty 07:17 - Why gardening and outdoor categories are hot right now for Amazon sellers 08:12 - Seasonal outdoor product sales: lawnmowers, tillers, pool equipment 09:10 - Amazon announces expansion of Supply Chain Services to all US businesses 12:34 - Amazon's plans to destroy their logistics competition</l

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Korean beauty (K-Beauty) is a rapidly growing category on Amazon, with brands like Anua, CosRX, and Saiyan Beauty collectively generating nearly $1 billion annually on Amazon.com, surpassing traditional large categories like pet and baby supplies.
What does this episode say about supply chain & operations?
Seasonal categories like gardening and pool supplies offer significant, albeit time-limited, sales opportunities, with brands like Joe gardening products achieving $100 million monthly sales during peak seasons.
What does this episode say about finance & fundraising?
Amazon Supply Chain Services is now open to all US businesses, enabling non-Amazon sellers to utilize Amazon's logistics network for freight, potentially disrupting traditional carriers like UPS and FedEx.
What does this episode say about amazon & marketplaces?
Amazon aims to replicate its AWS success in logistics, leveraging existing infrastructure to offer freight services to external companies without significant new CapEx, positioning itself as a dominant force in global supply chain.
What does this episode say about amazon & marketplaces?
The FTC is expected to rule on whether Amazon holds an illegal monopoly in the next 6-12 months; Amazon's expansion into third-party logistics through Amazon Supply Chain Services could influence this ruling by demonstrating broader market competition.

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