E555: The 5 Biggest SEO Mistakes That Are Killing Your Organic Revenue

The EcomCrew Ecommerce Podcast · with Joshua George · June 17, 2024 · 31 min

Summary

This episode provides a clear roadmap for ecommerce operators to diagnose and fix common SEO errors that are costing them organic revenue. Joshua George from ClickSlice breaks down five critical mistakes, from inadequate keyword research to neglected collection page content and ineffective backlink strategies, offering actionable advice to navigate Google updates and boost search rankings.

Key takeaways

• Conduct thorough keyword research focusing on long-tail and transactional intent to capture ready-to-buy customers, not just broad searches.
• Optimize collection pages with unique, keyword-rich content to enhance their search visibility and rank for broader category terms.
• Leverage your blog strategically by targeting informational keywords, answering customer questions, and building internal links to product and collection pages to drive traffic and authority.
• Prioritize building high-quality backlinks from reputable sources, as they are challenging but the most rewarding factor for improving SEO rankings.
• Consider creating sub-collections and separate URLs for specific product categories to provide more targeted content for search engines and improve overall site structure for SEO.

Themes

Topics covered

Episode description

In today's episode, Joshua George shares the 5 biggest SEO-related mistakes that he's noticed after countless discovery calls with ecommerce entrepreneurs made through his agency, ClickSlice. Mike and Joshua also talk about the many SEO challenges that business owners have been facing from recent Google updates.  Joshua George is the founder of ClickSlice, an award-winning SEO agency based in London. He's also a regular speaker who focuses on spreading SEO education.  I've invited him over to the podcast to pick his brain about what the current SEO landscape is shaping up to be, and whether the challenges that I'm personally facing right now are just a symptom of Google's newest core update or if they're a serious issue.  The Big Takeaways Backlinks are the most challenging, but most rewarding factor to contribute to your SEO rankings.  There's a hidden opportunity to get your collection pages ranked on Google!  Sub-collections and separate URLs for certain categories of products can actually help your SEO rankings.  Timestamps 00:00 - Introduction and Sponsor 01:57 - Joshua's Background and Experience with SEO 03:25 - The Impact of Google Updates on SEO 08:42 - The Importance of Long-Tail Keywords and Transactional Intent 10:08 - The Value of SEO and the Common Mistakes Brands Make 13:19 - Mistake 1: Not Doing Enough Keyword Research 14:17 - Mistake 2: Not Adding Content on Collection Pages 21:24 - Mistake 4: Not Leveraging Blogs Properly 25:35 - Mistake 5: Not Building Quality Backlinks 29:24 - Where to Find ClickSlice and Closing Remarks Joshua, thank you again for coming on the podcast! It was nice chatting with you, and picking your brain about my SEO challenges. I look forward to meeting you in person soon! You can find Joshua Geor

Frequently asked about this episode

What does this episode say about organic & seo?

Conduct thorough keyword research focusing on long-tail and transactional intent to capture ready-to-buy customers, not just broad searches.

What does this episode say about brand & content?

Optimize collection pages with unique, keyword-rich content to enhance their search visibility and rank for broader category terms.

What does this episode say about conversion & cro?

Leverage your blog strategically by targeting informational keywords, answering customer questions, and building internal links to product and collection pages to drive traffic and authority.

What does this episode say about organic & seo?

Prioritize building high-quality backlinks from reputable sources, as they are challenging but the most rewarding factor for improving SEO rankings.

What does this episode say about organic & seo?

Consider creating sub-collections and separate URLs for specific product categories to provide more targeted content for search engines and improve overall site structure for SEO.

Listen

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