To maximize Prime Day 2023 success, Amazon sellers must strategically plan before, during, and after the event. This episode emphasizes defining clear profit or growth goals, leveraging past sales data for informed decisions, and utilizing ad budget increases on top keywords. It highlights the importance of customer acquisition strategies and even post-Prime Day Lightning Deals to sustain momentum.
Key takeaways
Analyze last year's Prime Day sales data to identify trends and inform your 2023 strategy, focusing on both peak performance and areas for improvement.
Set clear Prime Day goals: decide if you are prioritizing profit or growth, as this will dictate your promotional and advertising strategies.
Increase ad budgets strategically on your best-performing keywords during Prime Day to maximize visibility and sales.
Consider running Lightning Deals *after* Prime Day to capitalize on lingering shopper intent and maintain sales velocity.
Explore Amazon Live and influencer collaborations as a tactic to drive engagement and sales for Prime Day and beyond.
Prime Day is fast approaching and Jake Zaristian from JungleScout is back on the podcast to talk about it. Together, we'll be talking about the strategies that you should be doing before, during and after the biggest shopping holiday of the year. With the biggest Amazon shopping holiday quickly approaching, Jake is back on the podcast to talk about some tips and strategies that you can incorporate and start assimilating into your business. Timestamps: Defining your goals - Being profit-driven or growth-driven? - 2:39 How Mike would personally approach Prime Day - 4:04 Why it's important to know your profitability for Prime Day - 5:41 Strategy #1: Start your strategies now! - 7:40 Strategy #2: Comparing last year's sales data - 8:55 Strategy #3: Acquiring new customers during Prime Day - 11:27 The results from these pre-planning strategies - 12:47 Hack #1: Running Lightning Deals AFTER Prime Day - 17:29 Why Increasing Ad Budgets on your best keywords WORK - 20:38 What JungleScout expects to see this year - 23:37 Amazon Live and Influencers - 26:12 I want to say thank you again to Jake Zaristian from JungleScout for coming on the podcast. If you're interested in subscribing to JungleScout and want to use our affiliate link, click here. I hope you enjoyed this latest installment of the podcast. As always, feel free to leave a comment below. If you think this episode has been useful to you, please take a moment to leave us a review on iTunes. Happy Selling!
What does this episode say about amazon & marketplaces?
Analyze last year's Prime Day sales data to identify trends and inform your 2023 strategy, focusing on both peak performance and areas for improvement.
What does this episode say about paid acquisition?
Set clear Prime Day goals: decide if you are prioritizing profit or growth, as this will dictate your promotional and advertising strategies.
What does this episode say about analytics & attribution?
Increase ad budgets strategically on your best-performing keywords during Prime Day to maximize visibility and sales.
What does this episode say about amazon & marketplaces?
Consider running Lightning Deals *after* Prime Day to capitalize on lingering shopper intent and maintain sales velocity.
What does this episode say about amazon & marketplaces?
Explore Amazon Live and influencer collaborations as a tactic to drive engagement and sales for Prime Day and beyond.
