This episode dives deep into the operational intricacies of selling on Amazon with ToothShower co-founder Gary Guenst. It provides actionable advice on inventory management, advertising strategies, and marketplace diversification, offering crucial insights for sellers navigating the evolving ecommerce landscape. The discussion also explores the benefits of expanding beyond Amazon to platforms like Walmart.
Key takeaways
Implement a hybrid fulfillment model using MFN to back up FBA inventory to prevent stockouts and ensure continuous sales.
Strategically use coupons on Amazon by defining clear objectives and measuring their effectiveness to optimize promotional spend and avoid margin erosion.
Diversify beyond Amazon to platforms like Walmart, especially if your business model aligns with Walmart's customer base and operational requirements, to mitigate risks and expand reach.
Leverage keyword research tools like Helium 10 and Jungle Scout to identify high-value keywords and optimize product listings and backend keywords for improved visibility and conversions.
Regularly update backend keywords, brand content, and product listings to adapt to changing search trends and algorithm updates, ensuring sustained relevance and discoverability.
The first Under The Hood episode of the year is finally here! Today I'm joined by Gary Guenst, one-half of the founders of ToothShower, a water flosser powered by your own shower. If the brand sounds familiar, you might've heard it from one of my previous Under The Hood episodes where I chatted with Gary's wife, Lisa. Here are some of the questions me and Gary went back and forth with from this episode: Does the MFN inventory automatically back up FBA inventory if current FBAs run out? - 5:14 Is there a general rule of thumb for running coupons? - 9:25 What's a realistic ROS on Amazon? - 14:10 Are there more businesses leaving Amazon? - 19:48 What kind of businesses should list their products on Walmart? - 21:41 What are the best platforms to find keywords? - 24:18 What companies benefit most from using Helium 10 and Jungle Scout? - 26:26 What is the best way to leverage selling eBooks on Amazon? - 29:29 Which generates higher conversions? Driving customers through listings or to a brand store? - 32:27 How frequently should businesses update backend keywords, brand content story, listings,
What does this episode say about amazon & marketplaces?
Implement a hybrid fulfillment model using MFN to back up FBA inventory to prevent stockouts and ensure continuous sales.
What does this episode say about supply chain & operations?
Strategically use coupons on Amazon by defining clear objectives and measuring their effectiveness to optimize promotional spend and avoid margin erosion.
What does this episode say about paid acquisition?
Diversify beyond Amazon to platforms like Walmart, especially if your business model aligns with Walmart's customer base and operational requirements, to mitigate risks and expand reach.
What does this episode say about conversion & cro?
Leverage keyword research tools like Helium 10 and Jungle Scout to identify high-value keywords and optimize product listings and backend keywords for improved visibility and conversions.
What does this episode say about amazon & marketplaces?
Regularly update backend keywords, brand content, and product listings to adapt to changing search trends and algorithm updates, ensuring sustained relevance and discoverability.
