In this episode, Mike delves into subscription boxes and why it's an effective business model, featuring special guests Paul Chambers and Chris George of SUBTA. From food items to lifestyle products, subscription boxes have become quite the trend in ecommerce the past few years. Chris George and Paul Chambers got their start in ecommerce with Gentleman's Box, a subscription service for men's lifestyle products that they started in 2014. In 2020, they exited the business and co-founded Subscription Trade Association or SUBTA, with a third partner, John Haji. SUBTA aims to foster a sense of community among entrepreneurs in the subscription industry and promote healthy competition in this space. From their humble beginnings with Gentleman's Box to the founding of SUBTA, here are the highlights from our conversation: Timestamps: Intro - 0:25 History of Gentleman's Box - 3:50 Dynamics of creating subscription boxes - 7:50 Production cycle of these boxes - 10:33 Factors to consider if you want to get into subscription boxes - 15:00 Finding your audience - 19:15 <li style="font-weight: 400;" aria-level="1