Contrary to the expression "Money is no obstacle," for many start-up entrepreneurs, it's actually the biggest hump to overcome when getting started. So many great ideas and brands fail to come to fruition mainly because of one factor: funding, or the lack thereof. In this episode, we have Asher Ismail of Uncapped to share with us what the company he co-founded does, how ecommerce entrepreneurs can get capital for their businesses and what important factors come into play during the process. Audio Timestamps: Introduction - 0:00 Background of Asher and Uncapped - 5:06 Challenges of securing capital for an ecommerce business - 11:02 Mainstream ways to get funding - 14:58 Giving away equity - 17:57 Crowdfunding - 19:43 Factors to consider when looking for funding - 21:55 Uncapped's payment terms and application process - 28:55 Pros and cons of financing from banks - 40:53 Uncapped's Secret 50k offe