Mike chats with Eric Suddarth of Seller Rocket about Amazon's Onsite Associates Program and how editorial content can positively influence potential customers. In a massive ecommerce platform like Amazon where there are literally thousands of results for every product search, getting your business clicked on (and added to cart) is a challenge. For this episode, I am joined by Seller Rocket's Eric Suddarth to talk about how editorial recommendations work on Amazon and how you can utilize the Onsite Associates Program. As Seller Rocket's general manager, Eric also discusses the importance of leveraging strategic editorial content to get your brand the visibility it deserves. Audio Timestamps: Intro - 0:00 Want to know more about our new business, Knitting.com? - 1:53 How these editorial recommendations on Amazon work - 4:25 Amazon Onsite Associates Program - 6:32 Value proposition of Seller Rocket to publishers - 14:17 Benefits of tapping a service like Seller Rocket - 19:10 The impact of editorials on lead conversion - 21:24 Factors publishers consider when producing content -