WallCharmers co-owner Viktor Morosov talks about how his company has grown and evolved since quitting his office job, and the struggles he encountered during the pandemic. Juggling a nine-to-five job and an e-commerce start-up is no easy feat and is certainly an exhausting set-up to maintain. So when Wall Charmers' numbers hit an all-time high in April 2021, Viktor and his business partner Lance took a leap of faith, resigned from their main jobs and decided to run their e-commerce baby full time. Growing their company during the Covid crisis–what with all the delays and restrictions–proved to be a challenge. But Viktor took everything in stride, gaining invaluable lessons and experiences along the way. Timestamps: Mike and Viktor's first meeting during the EcomCrew roadshow in 2019 - 0:33 How Wall Charmers has evolved since then - 2:57 Maintaining a warehouse versus tapping 3PL - 6:00 Decision fatigue and the importance of the 'less is more' approach - 8:45 Challenges in logistics and inventory during Covid era - 11:45 Viktor quitting his job to focus on Wall Charmers - 17:05 Taking the time