Mike and Greg have a fireside chat about how they are applying the 4-burner theory as ecommerce sellers to not lose sight of other meaningful things in life. Being an ecommerce entrepreneur means wearing many hats and oftentimes being so busy that you tend to lose track of other meaningful things in life. Today, Greg Howlett and I will be talking about the 4-burner theory and how we are applying it to balance our priorities in business and in life. This theory helped me out a lot in my journey towards a balanced entrepreneurship, and I've talked about it in greater detail back in Episode 290. Greg is a friend I met through Ecommerce Fuel, a community of 6 to 7 figure ecommerce store owners dedicated to helping people build and grow Amazon and other ecommerce businesses. Today, Greg and I will have a fireside chat about how we balance work, family, friends, and personal health using the 4-burner theory, which can be a struggle for most ecommerce sellers. Timestamps: Introduction - 1:18 Greg's current Amazon business -