Mike and Fortunet Co-Founder Yael break down a survey of 42 aggregators to show what they really look for when evaluating ecommerce businesses. Fortunet, an ecommerce investment and banking firm, just came out with a very insightful report surveying 42 ecommerce aggregators. The report sheds light on what aggregators really look for in businesses and which things have the most impact on buying multiples. Joining me today is none other than Fortunet's Co-Founder and Partner, Yael Cabilly. We'll be breaking down the report's Executive Summary, which confirms some visible market trends and also debunks some misconceptions you might have about aggregators. You can access the full report over on Fortunet's website. Audio Timestamps: Introduction to Fortunet - 0:38 Which categories aggregators prefer most and which ones they exclude - 3:59 Why buyers don't acquire solely wholesale businesses - 11:07 Aggregators generally require a minimum operating history of one year - 13:17 Roughly half of aggregators require at l