There are a lot of marketing channels outside of the marketplace that you can take advantage of. One of the most popular ones? YouTube. Today, we'll be talking about how you can optimize your YouTube channel to boost your brand's visibility and keep that flywheel going, and we'll use actual before-and-after data from our own channel to demonstrate how much these strategies work. I'm excited to be joined today by one of our very own team members from the Philippines, Hannah. She has been doing great work with us for a couple of years and she now leads our writing team as well as our prepping and survivalism brand. Hannah will go over the specific techniques that they used to optimize our own Tactical YouTube channel, with some real-world metrics to boot. If you're currently doing YouTube or are planning to use it as a content and marketing tool in the future, I'm sure you'll find this episode to be very insightful. Audio Timestamps: Doing a video analysis - 10:22 Nailing down your keywords - 11:32 Creating a keyword-optimized titles - 14:54 Writing an SEO-friendly d