This episode is an addition to our mini series with different ecommerce aggregators who are always on the lookout for potential brands to acquire. Andrew and Alaina are the CEO and Head of Brand Marketing of Suma Brands, respectively. Their company focuses on buying and growing Amazon FBA and direct-to-consumer businesses. Today, I get to pick their brains on the biggest things that ecommerce aggregators look for in a brand, as well as the things that they consider huge red flags when evaluating potential acquisitions. If you've ever courted with the idea of selling your ecommerce business or are planning to sell a couple of years from now, this episode will add a lot of value to you. Timestamps: Introduction to Suma Brands - 4:19 Suma's core philosophy and their deal structures - 6:13 What Suma Brands looks in businesses - 16:08 #1 Brand magic #2 Product reviews and social proof #3 Opportunities and brand evangelists <li style="font-weight: 400;" ari