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E419: Finding Growth Opportunities for an Ecommerce Business [Under The Hood with Michael Simpson]

The EcomCrew Ecommerce Podcast · with Michael Simpson · November 11, 2021 · 74 min

Summary

This episode offers an in-depth look at acquiring an existing ecommerce business, focusing on the due diligence, financing, and initial strategic planning involved. It provides valuable insights into how to identify growth opportunities post-acquisition and manage the complexities of transitioning a business, making it a must-listen for anyone considering purchasing an online store.

Key takeaways

Themes

finance & fundraisingfounder & leadershipsupply chain & operationsdtc strategy

Topics covered

ecommerce acquisitionsba loansinventory valuationbusiness due diligenceseller financingecommerce growth strategies

Episode description

Mike looks under the hood of Michael Simpson's niche ecommerce business to determine his biggest growth opportunities. Growing an ecommerce business can be daunting, especially when you're looking at a number of angles to grow, but you have limited physical and financial capacities. In this edition of our Under The Hood series, Michael Simpson picks my brain about how he can grow his thriving ecommerce business despite the limited bandwidth. Some of the opportunities we look at are transporting his website into Shopify and expanding into Amazon FBA, building a team to re-optimizing listings and handle day-to-day operations, and developing his brand. These strategies apply to most ecommerce businesses, so this episode should help you focus on the right growth opportunities as you scale your business. Courses mentioned: From 0 - 100: FBA For Absolute Beginners I hope you found a lot of value in this episode, and we'll definitely have Michael back on the show down the road to discuss how far his business will have come along then. In case you missed it, our EcomCrew Premium Black Friday/Cyber Monday waitlist is already live! It's only going to be open from November 26-29, so if you're down f

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Frequently asked about this episode

What does this episode say about finance & fundraising?
When evaluating an ecommerce business for acquisition, prioritize those with US-based suppliers, a significant off-Amazon presence, and a large email list to mitigate risks and leverage existing assets.
What does this episode say about founder & leadership?
Utilize SBA loans for business acquisition, but be prepared for a potentially lengthy and complex process, including the need for a robust business plan and dealing with potential lender issues.
What does this episode say about supply chain & operations?
Negotiate inventory valuation carefully, differentiating between fast-moving, slow-moving, and unsellable SKUs to ensure fair pricing and avoid carrying dead stock.
What does this episode say about dtc strategy?
Even if it feels like "fluff," a thorough business plan is crucial for SBA loan approval as it forces a deeper analysis of growth opportunities, competitors, and industry landscape.
What does this episode say about finance & fundraising?
Consider a seller-financed portion of the deal to help secure the loan and demonstrate confidence in the business, especially if faced with strict bank requirements.

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