Today, I'm excited to be doing another Under The Hood episode, which, for new listeners, is an hour-long coaching call with a fellow ecommerce business owner that we turn into a full-fledged podcast episode to help other sellers that might have the same questions and pain points. My guest is John Terry, who is one half of an interesting mom-and-son business, Ketonia. Their company is a thriving online keto bakery that sells products like a delicious Keto Coconut Macaroons mix. In this episode, John picks my brain on how to scale his business further, including managing traffic between an Amazon store and a brand site, the value of outsourcing tasks to a VA, and even strategies as the ecommerce space becomes more inflationary. Timestamps: How John got into ecommerce - 1:18 Why you want to have traffic coming into your own website - 16:53 Which things to optimize if you're a smaller online business - 26:22 Which tasks entrepreneurs can outsource to virtual assistants - 31:00 How to measure the success of your influenc