John Li and Mike talk about the newest trends that PickFu has observed over hundreds of thousands of AB Tests done on their platform. PickFu is a customer insights platform that acts as a digital focus group for ecommerce sellers who want to run tests, say A/B testing a product image, and get customer feedback on product listings. My guest for this episode is John Li, who is a Co-Founder of PickFu and knows the ins and outs of customer research. I'll be picking his brain about the key insights that he's gotten from the thousands of tests that sellers have run using PickFu, including the testing strategies that big ecommerce rollups use to optimize their listings. Throughout the episode, he'll be showing me specific examples of optimized listings and we'll be breaking down which elements have the most impact on sales and conversions. If you're tuning in through an audio-only channel, be sure to check out this episode over on the EcomCrew YouTube Channel and our new dedicated EcomCrew Podcast Channel for clips and episode highlights. Timestamps: Introduction - 01:00 John's insights on how sellers have done testing over the