Doing ecommerce as a parent and as a grandparent can be challenging, but our guest today has done just that. For this Under the Hood episode, I'll be talking to Cherie Drennan, who we consider in our community as one of the Grandmas of Ecommerce and just a delight to sit down and have a chat with. In this episode, we'll be talking about how she started out as an Amazon seller, what her pain points are, and how she can grow her business further. Some of the interesting topics we cover include why we always say revenue is vanity and profit is sanity, how to boost traffic and conversions through a content site, and what things your first hire should be able to do. Timestamps: How Cherie got into ecommerce - 1:24 What to do in case Amazon can't get your inventory checked in - 9:10 How I think this Christmas season will go - 12:14 How to get Amazon customers into your mailing list - 16:04 What you should look for in your first hire - 26:30 Sponsored Products vs Sponsored Brands campaigns - 37:48 <span