Ecommerce sellers often throw money on Facebook and Google ads for most of their revenue. But there's actually a way to use those ads to... well, never rely on ads again (or at least cut your ad costs significantly). In this episode, I'll be talking to Jordan West, who is the founder and CEO of Mindful Marketing and who also runs the awesome Secrets to Scaling Your Ecommerce Brand Podcast. Jordan will be sharing how he made over $250K in ecommerce sales in 24 hours without relying on Facebook ads or heavy discounts, and what strategies he used. We'll be talking about building a VIP group of loyal customers by offering them exclusive products, early access to new products, and even nurturing a community where VIPs can exchange opinions about your brand. We also go over the benefits of gated product launches and SMS marketing, which could work in ways that you don't really expect. Timestamps: An introduction to who Jordan West is and how he got into entrepreneurship and ecommerce - 02:18 Gated launches and why building anticipation can boost conversions - 13:13 Building a VIP group and getting that first thousand people on your lis