For most ecommerce sellers, the end goal is to build a solid brand and eventually sell your business. But that's often easier said than done, and I've heard a lot of nightmare stories. That being said, Lesley Johnson has an entirely different experience, having just sold her business at 3.6x without any serious headache whatsoever. Today, I'll be talking to Lesley about how she got into ecommerce, what EcomCrew Premium meant for her brand's growth, and the process of selling her business from start to finish. Lesley also shares how much she's learned in the process and her plans of putting her expanded knowledge base to good use. If you're in the process of selling your business or are considering that option down the road, definitely give this episode a listen. Timestamps: How Lesley got into ecommerce - 3:40 What made Lesley join EcomCrew Premium - 12:35 How Premium helped her easily sell her business - 18:31 What made Lesley decide to sell her business - 22:54 Why she exited instead of growing her company - 24:44 How the deal was structured - 28:48 <span style= "fon