Whether you're an established seller or running an ecommerce business out of your living room, you'll run into some hairsplitting decisions sooner or later. Should you create a new listing or re-introduce an old product as 'new and improved'? Is it better to offer a 'deluxe version' or craft an entirely different listing? Should you hire your first employee or keep on handling everything yourself? Questions like these keep a lot of ecommerce sellers up at night, but that's what our Under the Hood segment is for. In today's episode, we're doing a follow-up Under the Hood session with Dawn LaFontaine, who was our guest way back in Episode 244: How to Drive Traffic to a Low Search Volume Product. We'll be talking about what a lifestyle business actually means and what it's like being at that crossroads where you're looking to hire that first employee. I'll also be sharing my strategies for converting high organic traffic into actual sales, why you want 'Made in the USA' for certain products and could live with importing others, plus, I'll be answering some of Dawn's burning questions that you might also be itching to ask yourself. Timestamps: Recapping our first Under the Hood session - 5:07 <li sty