In this edition of our Amazon PPC series, Dave explores advanced tactics that worked for his own brands which coincidentally, everyone else seems to be ignoring. Do your Sponsored Products campaigns suck? Has your ACoS gone through the roof? Today, Dave will address those problems and talk about Amazon's Sponsored Products. This episode kicks off with a breakdown of the most basic strategy that everyone is using for this advertising campaign method—the peel-stick-block technique. Then, Dave will talk about some of our advanced tactics and how we are using them for our own brands. He will cover topics like placement bids and why you're probably doing it wrong, the effective ways to do dynamic bidding, and when to take advantage of category targeting. Whether you're looking to improve your Sponsored Product campaigns and keep that ACoS at a manageable level or just learning about Amazon's bevy of advertising options, there's a lot in this episode for you. Timestamps: Peel-stick-block and the basics of Amazon Sponsored Products - 4:17 Our advanced strategies for Amazon Sponsored Products - 5:40 Placement bids and how most people are doing it wrong - 7:25 <li style="font-weigh