Episode 301 with Dave Alexander was a memorable one. We talked about his failures in venturing into the world of ecommerce (including his hilarious first ecommerce idea) and how perseverance eventually got the ball rolling for him. Since then, Dave has found success with his brands, Bushy Box and Lazy Leash. Hungry for more growth, Dave is back for a second Under the Hood session where I answer his biggest questions on how to level-up his ecommerce game. Some of the things we talk about in this episode include the best ways to get traffic into your own ecommerce site or Shopify store, why reaching out to influencers can help you get more visibility to relatively unique products like pocket-sized dog leashes, and how to start selling your product on Amazon. Whether you are only just launching your first product or are looking to scale your business, I'm sure there's something valuable here for you. Timestamps: Getting traffic into your own website or Shopify store - 3:12 <span style= "font-weight