Rocking a good old plain white shirt is cool, but a white shirt with the Nike 'Swoosh' on it? A hundred times cooler. A great brand design means so much more than a sight for sore yes—it's the easiest way to establish your brand, drive your conversion rates, and invite 5-star product reviews. Think Steve Job's bitten apple or the golden arches of McDonald's. Joining me today is Miriska Harris of Outlinematic. Her company is a consultation and design firm that's dedicated to brand design, whether it be your official brand logo, lifestyle images for your products, and or package inserts. In this episode, we'll be talking about why brand design matters, tips and best practices to make your designs stand out, and which aspects of your e-commerce business you should be infusing with great designs. Timestamps: What Outlinematic does - 3:34 #1. Your Brand Logo - 4:28 #2. Packaging - 9:09 How updated packaging designs drove our revenue - 12:11 Tips in creating awesome packaging - 14:18 #3. Inserts - 18:33</