Sebastien Taché was our guest for Under the Hood back in E187, where we talked about saving on high-quality content for SEO, developing a product in a competitive niche, and then some. Today, Sebastien is back to share how his business has done after our first 1-on-1 coaching session more than a year ago. In this sequel episode, I share a lot of things that helped me grow my own ecommerce brands, which you can apply to your business as well. We talk about things like the benefits of hiring a full-time content writer, branching out into a new industry and importing from China, along with a lot of other stuff that hopefully enables Sebastien to leave his full-time job and reach his ultimate goal in ecommerce. Timestamps An overview of our Under the Hood segment - 3:26 Catching up with Sebastien after our first coaching session - 4:12 How hiring a Filipino writer helped Sebastien's site grow 10x in organic traffic - 5:10 Leveraging credit for optimal growth - 10:31 Venturing into a new industry and importing from China - 14:48 <span style= "font-we