Ecommerce today is hardly the same as it was ten years ago. The competition has gotten much stiffer, black hat sellers are all over the place, and simply writing cheap blurbs just to get clicks no longer cuts it. That said, there's one surefire way to grow your business and gain an unfair advantage over much bigger ecommerce brands without resorting to cheap tactics—creating valuable content. In this solo episode, I will be talking about why content matters in ecommerce, how much it helped our own brands grow in the past year, and how you can get started at creating great content for your niche. Timestamps Why content is important - 03:49 How you can go about creating valuable content - 15:31 Setting a bar that our content team writes to - 16:30 How to find the right keywords to write about - 19:21 Finding your brand's voice - 23:37 How to make sure that people consume your content - 24:56 Head over to Episode 352 to learn if you should set up your blog content on a separate domain or on your ecommerce w