Many people who have not been in the ecommerce business themselves have these expectations about the industry that are almost instantly shattered once they try it out themselves. One of the biggest myths in running an ecommerce business is that it's an easy thing to do because you have the potential to earn while you sleep. What they don't know is that unless you learn to manage your processes and to let go some of the responsibilities to concentrate on what matters most, you might not even get enough sleep in the first place. In this episode, we acknowledge these expectations and show you what you can do to run and grow your business without losing your sanity. There's a lot to learn from this episode especially because our guest, Melissa Eisler, is an expert in managing ecommerce businesses. Melissa is an executive coach and has helped many entrepreneurs figure out how to run their businesses smoothly while still being able to have time to actually enjoy life. She has also helped us with our Masterminds before, and I'm very happy that she's finally joining us in the podcast. Timestamps: The overwhelming feeling that comes with expanding your business - 4:14 How Melissa manages her responsibilities - 5:10 Melissa's trick to determining which things to focus on - 6:24 The cons of having freedom with your time - 7:34 Some principles to consider to not be busy all the time - 8:53</span