Welcome to Episode 337! Today, I'm joined by returning guest and fellow friend in the industry who recently became a dad, Jeff Oxford! Jeff is the founder of 180 Marketing, a site dedicated to helping ecommerce brands with their SEO needs and challenges. Jeff's an expert in ecommerce SEO, and we can't think of anyone else better suited to tell us about link building than him. In this episode, we talk about how important link building is when it comes to increasing your site's authority and how to avoid penalties from Google by sticking to the white hat tactics. Specifically, we talk about the following: How backlinks affect your site's ranking - 4:00 What backlinks are - 5:00 Some statistics for Mike's sites - 6:40 Sites that tell you how authoritative your website is - 7:20 The wrong ways to get backlinks - 7:50 The disadvantages of using black hat tactics to get backlinks - 9:40 Private Blog Networks and why you shouldn't use them - 10:40 Strategy #1: The Power of Content Marketing - 14:39 Strategy #2: Collabor
