Welcome to E335 of the EcomCrew podcast! This is a special episode because it's the first time that we have a returning guest from our Under the Hood segment. We started doing Under the Hood back in 2018 to give free hour-long advice to other ecommerce sellers and feature them on our podcast. This year, we're touching base with our past guests to see how they're doing and how our advice impacted their business. When our guest, Richard Phillips, was here 2 years ago, he had recently made the transition from affiliate marketing to actually selling physical products. If you missed that, check out E155. In this episode, Richard and I talk about Richard's ecommerce journey - 2:28 Not being discouraged about business mistakes and failures - 6:28 Why Richard went into the glassware industry - 7:40 The importance of packaging for giftable items - 10:05 Is Amazon the right place for Richard's products? - 15:15 Buyer behavior during holidays - 15:45 Using Amazon customization to make products more special - 18:15 Who
