Hello and welcome to E334 of the EcomCrew podcast! Today, I am joined by Judson Morgan, who is an actor, entrepreneur, and more importantly, the founder of Butter, a video ad agency that helps ecommerce businesses tell their brand and product stories through high-quality videos. In this episode, Judson and I talk about What a video is worth - 4:18 How other platforms adapted to the rise of video marketing - 5:50 How Judson started with Butter - 7:15 The challenges of making video content - 9:43 How much videos increase conversion rate - 11:37 How to make good video content with little budget - 13:33 The importance of brand storytelling - 18:00 Butter's case studies - 20:34 Versatility of videos - 23:24 Using keyword strategy along with video content - 25:33 Mike's strategy when using video content - 28:27 Where you can find Judson - 30:34 Mike spending time with his employees in the Philipp
