This episode is a must-listen for ecommerce operators looking to reduce reliance on paid ads and build sustainable organic traffic. It provides a practical roadmap for developing high-quality content, from budgeting and structuring articles to finding and training effective writers. Learn how to create content that not only attracts leads but also fosters deeper customer relationships and improves SEO performance.
Key takeaways
Prioritize developing 'pillar articles' that serve as comprehensive guides and internally link to related content for improved SEO and user experience.
Allocate a dedicated budget for content creation, understanding that it's a long-term investment that reduces dependence on paid advertising.
Structure content to answer multiple user questions within a single article, increasing its value and organic search visibility.
Implement a robust training program for writers, clearly defining content quality standards, target audience, and SEO best practices to ensure consistent, high-quality output.
Utilize internal linking strategically to guide users and search engine bots through your site, improving time on site and crawlability.
Hello, everyone! Welcome to E329 of the Ecomcrew Podcast, and part 2 of our content-development topic. Dave and I delve deeper into the hows of creating great content that bring in the much-needed organic traffic for your ecommerce site. Relying solely on paid advertisements isn't a good tactic for any business. A collection of helpful content in your site not only brings leads in but also helps you develop a more meaningful relationship with them. In this episode, we talk about How to get started - 5:30 How much you should spend on content - 9:35 The importance of a pillar article 14:50 Internal linking- 15:50 How Mike started with Tactical - 16:20 What makes great content - 19:30 Structuring your articles to answer multiple questions - 23:37 How to train writers - 25: 30 Images in content - 26:20 Tools we use to write - 29:00 Dealing with bounce rates - 33:50 Stats for some of Mike's sites - 37:40 <li st
Prioritize developing 'pillar articles' that serve as comprehensive guides and internally link to related content for improved SEO and user experience.
What does this episode say about brand & content?
Allocate a dedicated budget for content creation, understanding that it's a long-term investment that reduces dependence on paid advertising.
What does this episode say about dtc strategy?
Structure content to answer multiple user questions within a single article, increasing its value and organic search visibility.
What does this episode say about organic & seo?
Implement a robust training program for writers, clearly defining content quality standards, target audience, and SEO best practices to ensure consistent, high-quality output.
What does this episode say about organic & seo?
Utilize internal linking strategically to guide users and search engine bots through your site, improving time on site and crawlability.
