Hello, everyone! Welcome to E329 of the Ecomcrew Podcast, and part 2 of our content-development topic. Dave and I delve deeper into the hows of creating great content that bring in the much-needed organic traffic for your ecommerce site. Relying solely on paid advertisements isn't a good tactic for any business. A collection of helpful content in your site not only brings leads in but also helps you develop a more meaningful relationship with them. In this episode, we talk about How to get started - 5:30 How much you should spend on content - 9:35 The importance of a pillar article 14:50 Internal linking- 15:50 How Mike started with Tactical - 16:20 What makes great content - 19:30 Structuring your articles to answer multiple questions - 23:37 How to train writers - 25: 30 Images in content - 26:20 Tools we use to write - 29:00 Dealing with bounce rates - 33:50 Stats for some of Mike's sites - 37:40 <li st
