Entrepreneurs don't start an ecommerce business with accounting as their first priority. Unless they're an accountant, or if they're really into numbers, there's simply just more exciting things to look forward to in ecommerce, whether it's launching a new product or brainstorming launch strategies to get more and more sales. It's only human to go after the more exciting things in business. However, we can't ignore the numbers forever. At some point, we'll be looking at our sales reports for the quarter and worrying about whether we paid that one SaaS program, or that trusty supplier, when in reality, the sales reports for the quarter were actually fantastic. I know I'm not the only one that's felt that way. So today on the podcast, I brought on my dear friend Isaac Smith from Summit Ecommerce to talk about his personal experiences with accounting and some of the struggles that he's been through because of it. It just goes to show how important it is to look at your numbers on a constant basis, and why we as entrepreneurs, should ignore it no longer. Here's a list of topics that we talk about, with timestamps: 5:22 –– How Mike and Isaac met, and how this episode came to be. 7:04 –– Accounting in ecommerce, and why you shouldn't ignore it anymore. 8:56 –– Why Isaac prioritises his bookkeeping, and some of the experiences he went through. 9:42 –– The breaking point when Isaac knew he had to get an accountant. 10:45 –– Some real life examples of the stress caused by not knowing your numbers. 11:38 –– Where it got really painful for Isaac. 14:33 –– What was the difference between your accounting and your bookkeeper's accounting? 16:41 –– What are the things that you look for to get a good understanding of your business? 17:41 –– Why it's important to know your profitability by SKU. 20:19 –– Why most entrepreneurs ignore their numbers, and the dang