E319: Reviving the Online Aspect of Your Business

The EcomCrew Ecommerce Podcast · with Troy Thomas · June 15, 2020 · 61 min

Summary

This episode features Troy Thomas, a t-shirt entrepreneur with 26 years of experience, who is looking to revitalize the online aspect of his business after years of focusing on offline sales. The discussion provides actionable strategies for modernizing an e-commerce presence, focusing on content creation, paid advertising, and email marketing. It's a valuable listen for established businesses seeking to boost their digital footprint and profitability.

Key takeaways

• Implement transparent and competitive shipping fees to improve conversion rates and customer satisfaction.
• Leverage blogging and consistent content creation to build brand authority, attract organic traffic, and foster long-term customer relationships.
• Utilize Facebook Ads' precise targeting capabilities to efficiently reach niche audiences and maximize ad spend.
• Prioritize building and nurturing an email list for direct customer communication, loyalty building, and driving repeat purchases.
• Take a holistic approach to e-commerce strategy, integrating online and offline insights to create a seamless customer experience and sustainable growth.

Themes

Topics covered

Episode description

Welcome to Episode 319 of the EcomCrew Podcast! In today's episode, we're going Under the Hood with our friend Troy Thomas, a graphic designer and entrepreneur who's been selling t-shirts for more than 26 years! We'll be taking a look at his business to discuss strategies that will take his brand to the next level. I rarely get to interview people on the podcast who experienced when the Internet first came out, so today's episode is a fun one because it's not everyday where I get a guest who's older than I am. What sets Troy and I apart though, is that Troy saw the internet as the world's next big thing, and so, Troy made the choice to start a website selling t-shirts that were geared towards his love of the outdoors. He ran Fishface, his t-shirt brand, both online and offline for awhile but as he started to see some success selling t-shirts in fairs and festivals, his online sales struggled to keep up. Troy's come to a point now where he realised that things could be so much easier, and so much more profitable if he picked up the online aspect of his business and really started focusing on it, and so, this is where we are today. In today's episode, we talk about: The Importance of Shipping Fees in Today's Business Model, How Blogging and Content Creation Can Boost Your Sales in the Long Term, How Facebook Ads' Targeting Work, and Why They're Perfect for Troy's Business Building an Audience through Email Lists Today's the LAST day of Premium! Subscribe to EcomCrew Premium for one-on-one support with your business, access to a private Facebook group, two webinars every month where you get to ask us questions and learn from experts, and also discussing strategies on how to improve your ecommerce business. Subscribe now before prices go up next quarter! Finally, i

Related episodes

• The end of the human internet— Decoder with Nilay Patel
• The Spectacle of Sports: How Brands Create Big Moments Beyond the Game | In the Game— Behind the Numbers: an EMARKETER Podcast
• Ecommerce: Using Our Own Bedding Site As A Case Study— Ecommerce: The Hammersley Brothers
• E654: What are the biggest profitability differences between 6 and 8 figure sellers?— The EcomCrew Ecommerce Podcast
• How to Build a $100M Brand: 8 Rules from Leaders Who Did— OPERATORS
• Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail— Behind the Numbers: an EMARKETER Podcast

Frequently asked about this episode

What does this episode say about paid acquisition?

Implement transparent and competitive shipping fees to improve conversion rates and customer satisfaction.

What does this episode say about organic & seo?

Leverage blogging and consistent content creation to build brand authority, attract organic traffic, and foster long-term customer relationships.

What does this episode say about email & sms?

Utilize Facebook Ads' precise targeting capabilities to efficiently reach niche audiences and maximize ad spend.

What does this episode say about brand & content?

Prioritize building and nurturing an email list for direct customer communication, loyalty building, and driving repeat purchases.

What does this episode say about paid acquisition?

Take a holistic approach to e-commerce strategy, integrating online and offline insights to create a seamless customer experience and sustainable growth.

Listen

Listen on Apple PodcastsShow website