After selling ColorIt back in April, it's left me with an itch that I just can't scratch with the other brands that I have. I'm looking for something that I can sink my teeth into and improve their revenues drastically using the strategies and lessons I've learned through the school of hard knocks over the past 6 years since I started Treadmill.com. In today's podcast, I go over the criteria of the next business I'm looking to buy. These criteria come from a long list of lessons I've learned since I started Treadmill.com, and I can't wait to get started on this. I want a business that can be a legitimate brand. (12:19) A business that has a direct audience in Facebook or a product that can respond well to a large group. (14:18) A business with good profit margins, at a target of 5x ROI. (16:09) Something that we can create a lot of content around. (17:46) A product that can be shipped via FedEx, USPS, and that's not over 70 pounds. (19:39) Items that are not a passing fad. (21:08) Something that I'm personally passionate about, and would be a customer for. (21:16) A product that has a good lifetime value of, and that there's repeat purchases for. (24:39) A business where I can add a lot of value. (25:52) A business that will make great content for Ecomcrew. (27:34)