Just as the title says, this episode is all about helping you get a better sense of how the due diligence process works by talking about a bit about how it was done for a brand we sold - ColorIt.com. I'm joined by Chris Yates and Brian Diener, from Centurica, a company that helps online business buyers conduct due diligence on prospective acquisitions. They not only handled the due diligence on ColorIt but also served as a go-between for myself and the new owners to ensure that this part of the buying process went as smoothly as possible. Chris provides a bit more detail about the Centurica through the following: What the company does (4:22) The process of doing due diligence (5:35) Potential costs for the service (7:14) Brian, who did the actual due diligence on ColorIt, talks about how it was done. Verification process (13:17) Accuracy of splitting up fees (15:02) Checking supplier relationships (16:47) How P&Ls are reviewed (19:45) What goes into a client report (21:09) The results and how we reacted (27:47) Learn more about Centrica's services from the website or book a free phone consultation. Get the full picture of what went down with the ColorIt sale when you listen to these episodes. E246: Why I Sold ColorIt.com E247: Preparing for the ColorIt Sale with Joe Valley – Part 1 <a href= "htt