E262: Celebrating Women in Ecommerce

The EcomCrew Ecommerce Podcast · with Natalie Mounter · July 1, 2019 · 62 min

Summary

This episode highlights the journey of Natalie Mounter, founder of Totally Dazzled, a successful wedding decor ecommerce business. It delves into her challenges, including losing money despite revenue growth due to poor Facebook ad agency outsourcing, and how she leveraged Pinterest for lead generation and YouTube/Facebook Live for content and engagement. The episode emphasizes the importance of understanding your business "why" and strategic social media use for growth, especially for women in a male-dominated industry.

Key takeaways

• Carefully vet and manage third-party agencies for paid acquisition, as Natalie Mounter lost money due to ineffective Facebook ad outsourcing despite doubling revenue.
• Leverage Pinterest for significant traffic and lead generation, as demonstrated by Totally Dazzled achieving 450K monthly viewers.
• Utilize video content on platforms like YouTube for tutorials and Facebook Live for direct audience engagement to build community and drive sales.
• Define and stay true to your business "why" to guide decisions and avoid chasing growth that compromises profitability or purpose.
• Actively build a social media presence on platforms where your target audience is most active by creating engaging and helpful content like tutorials and live sessions.

Themes

Topics covered

Episode description

It might be July, but this month, we're highlighting the talented ladies among our midst. I first got the idea for doing this after noticing that there wasn't a single female attendee at our last live event in Hong Kong. It got me thinking about how there ought to be a lot more women in ecommerce but it remains to be a male-dominated industry. In an effort to bring more attention to the accomplishments of women in the ecommerce space, I'm having an all-female guest list. Throughout the month I'll be talking to boss ladies who are running their own online businesses. As this is a premier, it's only fitting to start off with Natalie Mounter. Natalie owns and runs a wedding decor shop called Totally Dazzled. But around here, she's known as the OG superfan. Here's a peek at what we covered. Losing sight of the "why" Like many solopreneurs, Natalie went through a year where she scrambled just to get a seat at 'the million-dollar table'. While her business grew 2x in revenue, she didn't quite hit 1M and ended up losing money when she outsourced Facebook advertising to two agencies. Social media and its impact Over the years, Natalie's business has gained quite a following on social media. But her brand shines brightest on Pinterest. Totally Dazzled has 450K monthly viewers and Natalie uses the platform for leads. She also enjoys doing tutorials that feature her products so she plans to pump more content into the brand's YouTube channel for her 20K subscribers to share and enjoy. On the Facebook side of things, she keeps the followers engaged via Facebook Live. She

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Frequently asked about this episode

What does this episode say about founder & leadership?

Carefully vet and manage third-party agencies for paid acquisition, as Natalie Mounter lost money due to ineffective Facebook ad outsourcing despite doubling revenue.

What does this episode say about paid acquisition?

Leverage Pinterest for significant traffic and lead generation, as demonstrated by Totally Dazzled achieving 450K monthly viewers.

What does this episode say about organic & seo?

Utilize video content on platforms like YouTube for tutorials and Facebook Live for direct audience engagement to build community and drive sales.

What does this episode say about brand & content?

Define and stay true to your business "why" to guide decisions and avoid chasing growth that compromises profitability or purpose.

What does this episode say about founder & leadership?

Actively build a social media presence on platforms where your target audience is most active by creating engaging and helpful content like tutorials and live sessions.

Listen

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