This episode features Eric Bandholz, co-founder of Beardbrand, who shares how his company achieved 1 million YouTube subscribers in five years by focusing on valuable content and understanding the platform. He emphasizes having a clear vision for how your products can help people, leveraging video content, and consistently refining your content production process. This approach allowed Beardbrand to build a successful brand largely independent of Amazon.
Are you struggling to grow your YouTube followers? If so, boy have I got a treat for you! Today's guest is Eric Bandholz, one of the founders of Beardbrand. From a community dedicated to beard care in 2012, it has become a full-fledged company selling a wide array of men's grooming products. The company is unique in that it isn't reliant on Amazon (at least, not anymore). Instead, it uses other marketing avenues to grow the business. YouTube is one of its core strategies. In the span of 5 years, it has amassed 1 million subscribers on TheBeardbrand channel , which is quite remarkable. Eric was kind enough to share some tips that were crucial to their YouTube success. Have a vision of how your business (i.e. your products or services) can be helpful/useful to people Use media content (videos are big) Learn how the YouTube algorithm works Be prepared to put in that initial effort - the first hundred, the first thousand, the first million is always the hardest Build and streamline a process that allows you to produce content on your channel on a regular basis Listen to the full episode for more insights that you can implement or adapt to meet your own ecommerce marketing strategy. In other news... EcomCrew Premium is open this week. Get access to our full suite of courses, including the newest one Email Flows to Riches, where we teach you how to use email automation to increase your sales. If you're interested in getting onsite advice from Mike and have your business featured on a podcast, sign up for the EcomCrew Roadshow today! Catch the latest episodes