This episode provides a practical guide for ecommerce operators considering acquiring an Amazon FBA business. Featuring entrepreneur Cory Stout, it details his journey of purchasing a bird feeder business on Empire Flippers for $30,000, offering a tangible case study. The discussion highlights immediate, actionable strategies to boost sales through listing optimization, PPC, and product bundling, making it invaluable for both first-time buyers and those looking to grow through acquisition.
Key takeaways
When acquiring an Amazon business, prioritize 'low-hanging fruit' improvements like high-quality product photos, optimized listing copy, and infographics to quickly boost conversion rates.
Invest in Amazon PPC campaigns post-acquisition to drive targeted traffic and increase sales for the newly acquired product.
Explore product bundling opportunities (e.g., bird feeder + birdseed) to increase perceived value and expand average order value.
Consider platforms like Empire Flippers for identifying and acquiring established Amazon FBA businesses.
A modest investment ($30K in this case) can kickstart an acquisition strategy, focusing on businesses with clear potential for listing and marketing enhancements.
Cory Stout has already built a successful brand, Woodies Sunglasses. But like any keen ecommerce entrepreneur, he's seen the potential of acquiring Amazon businesses to grow and improve on. In this Under the Hood, Cory walks me through the process of his latest acquisition. Inspired by the episode with Shakil Prasla of Pro Click Ventures, he jumped on Empire Flippers and looked at his options. He eventually settled on a business selling a bird feeder called Nibbles and paid $30K for it. Cory and I then discussed some low hanging fruit in terms of improving the product listing and marketing. These include: Replacing existing stock photos with high-quality images Improving the copy Adding infographics Investing in PPC Change up the packaging (but not too much) We also discussed how tying in the product with some type of birdseed can be a great way to not only generate interest in Nibbles but also open up the possibility of introducing new product additions to complement this one SKU in the future
What does this episode say about amazon & marketplaces?
When acquiring an Amazon business, prioritize 'low-hanging fruit' improvements like high-quality product photos, optimized listing copy, and infographics to quickly boost conversion rates.
What does this episode say about paid acquisition?
Invest in Amazon PPC campaigns post-acquisition to drive targeted traffic and increase sales for the newly acquired product.
What does this episode say about product & merchandising?
Explore product bundling opportunities (e.g., bird feeder + birdseed) to increase perceived value and expand average order value.
What does this episode say about conversion & cro?
Consider platforms like Empire Flippers for identifying and acquiring established Amazon FBA businesses.
What does this episode say about amazon & marketplaces?
A modest investment ($30K in this case) can kickstart an acquisition strategy, focusing on businesses with clear potential for listing and marketing enhancements.
