This episode uncovers how ecommerce businesses can successfully implement "Free Plus Shipping" offers. It emphasizes tailoring strategies to individual business models, using lead magnets like information products to build interest before the main offer, and diversifying product offerings to increase average order value. This approach helps ensure profitability and customer engagement beyond just the initial acquisition.
Key takeaways
Tailor 'Free Plus Shipping' (FPS) offers to your specific business model and product margins; a one-size-fits-all approach is ineffective.
Increase Average Order Value (AOV) for non-consumable products by diversifying your offerings with complementary items or bundles alongside FPS deals.
Utilize lead magnets, especially information products related to your physical goods, to capture leads and build trust before presenting an FPS offer.
Develop information products (guides, ebooks, mini-courses) as effective lead magnets to showcase expertise and draw potential customers into your ecosystem.
Carefully evaluate the profitability of FPS offers by considering customer acquisition costs, AOV, and the potential for long-term customer value.
The first time Joe Cochran came on the podcast, we were set on talking about free plus shipping offers. However, Joe's background proved to be too interesting to cut short, so we talked more about it instead. You can listen to that episode and the lessons he learned before before founding ComfortTac, his current company. We discussed the ups and downs of running an ecommerce business, and whether or not passion really does play a part in creating a successful company. We're having Joe back on the podcast today to finally talk about free plus shipping offers. From our conversation you'll learn that: Every business is different. There's no one size fits all strategy and that every advice should be adapted for your particular business. This principle applies to creating free plus shipping offers. You might need to diversify your product offering to increase average order value if you don't have a consumable product. Free plus shipping offers have a better rate of success if you do a lead magnet offer first. Your lead magnet could be an information product built around your physical product. For more information about building information products, you can listen to this episode: E117: How an MMA Fighter Built a Multi-Million Dollar Company Selling Digital Products EcomCrew Premium is Open We're reopening Premium for a limited time! Get access to full-length courses, twice monthly private webinars, and unlimited 1 on 1 email coaching with Mike and Dave. <a href="http://www
What does this episode say about paid acquisition?
Tailor 'Free Plus Shipping' (FPS) offers to your specific business model and product margins; a one-size-fits-all approach is ineffective.
What does this episode say about conversion & cro?
Increase Average Order Value (AOV) for non-consumable products by diversifying your offerings with complementary items or bundles alongside FPS deals.
What does this episode say about customer retention?
Utilize lead magnets, especially information products related to your physical goods, to capture leads and build trust before presenting an FPS offer.
What does this episode say about product & merchandising?
Develop information products (guides, ebooks, mini-courses) as effective lead magnets to showcase expertise and draw potential customers into your ecosystem.
What does this episode say about paid acquisition?
Carefully evaluate the profitability of FPS offers by considering customer acquisition costs, AOV, and the potential for long-term customer value.
