This episode unveils how Sellics, initially an Amazon SEO tool, matured into an all-in-one platform indispensable for Amazon sellers. Franz Jordan, the founder, dissects how to diagnose sales drops by differentiating between traffic and conversion issues. The discussion highlights Sellics
Key takeaways
Implement a diagnostic framework: if sales drop, determine if it's a traffic (visibility) or conversion rate problem before taking action.
Increase ad spend or optimize listings for search if experiencing a traffic problem on Amazon to improve visibility.
Investigate reviews, unauthorized listing changes, or competitor aggressiveness if conversion rates drop but traffic remains stable.
Utilize PPC automation tools that offer granular control and profitability tracking to manage Amazon ad campaigns more efficiently than through Seller Central.
Leverage detailed visualizations from tools like Sellics to understand the impact of PPC campaign changes and optimize for profitability.
Sellics is one of the tools that has made a huge impact on my business. Today's podcast guest is Franz Jordan, the founder of Sellics, and we discuss how the software started, how it evolved into the all-in-one Amazon tool it is today, and the features that so many Amazon sellers now can't live without. Born out of a need Back in late 2013, there were no tools that helped sellers with their rankings on Amazon. Sellics was created out of that need, and it began its early life primarily as an Amazon SEO tool. Sellics expanded its feature set as the needs of Amazon sellers grew. Today, it has become an all-in-one tool for Amazon sellers: it has a profit dashboard, it shows you sales and revenue numbers, and it has the most comprehensive PPC tool in the world today. Session problem or conversion problem? One of the most useful features of Sellics is the ability to see sales and revenue numbers. As Franz explained it, sales is just traffic multiplied by conversion rate. If your sales dropped suddenly, you can pinpoint the source of the problem based on the formula above. If the problem is dropped traffic, your listing is suffering from low visibility. You can remedy this by actions such as being more aggressive with your ad spend. If you have a conversion rate problem, you can look into things such as your reviews, or if someone may have changed your listing without you knowing it, or if you have a competitor who has suddenly become more aggressive with their campaigns. Superb PPC manager The feature that has improved our business significantly is Sellics' PPC manager. It has automations that still keep you in control, using it is not as cumbersome as using Seller Central, it has visualizations that keep track of the changes you make, and it shows you the profitability of your campaigns. It has literally shave
What does this episode say about amazon & marketplaces?
Implement a diagnostic framework: if sales drop, determine if it's a traffic (visibility) or conversion rate problem before taking action.
What does this episode say about paid acquisition?
Increase ad spend or optimize listings for search if experiencing a traffic problem on Amazon to improve visibility.
What does this episode say about analytics & attribution?
Investigate reviews, unauthorized listing changes, or competitor aggressiveness if conversion rates drop but traffic remains stable.
What does this episode say about founder & leadership?
Utilize PPC automation tools that offer granular control and profitability tracking to manage Amazon ad campaigns more efficiently than through Seller Central.
What does this episode say about amazon & marketplaces?
Leverage detailed visualizations from tools like Sellics to understand the impact of PPC campaign changes and optimize for profitability.
