This episode offers an in-depth SEO teardown of Icewraps.com, providing actionable strategies for ecommerce operators to improve their search rankings. Learn from past SEO mistakes, understand the nuances of Google's algorithms, and discover how to leverage solid content, clean navigation, and technical SEO best practices on platforms like Shopify to drive organic traffic and business growth. This is a must-listen for anyone looking to demystify SEO and optimize their online store's visibility.
Key takeaways
Implement 301 redirects during site migrations to preserve SEO authority and traffic.
Integrate your most searched-for keywords directly into title tags to signal relevance to search engines.
Focus on creating solid, informative content and ensuring clean, intuitive navigation to improve both user experience and search engine rankings.
Leverage Shopify's inherent SEO-friendly features, especially for ecommerce sites with smaller product catalogs, to simplify ranking efforts.
Shift towards white-hat SEO practices that align with Google's standards to ensure long-term business health and avoid penalties from algorithm updates.
I consider myself an SEO nerd. I've optimized my company's online assets to rank better on search engines, particularly Google. Although I should say that the techniques I've used have not always been sophisticated nor white hat. As I learned more about SEO (and got slapped by Panda and Penguin updates), my approach to search optimization has become much more aligned with Google's standards. Had I done this at the start, it would have been a lot better for my business overall. But there's definitely room for improvement in how we get these things done. Which brings us to today's episode. My guest is Jeff Oxford, the founder and SEO Director of 180 Marketing. Jeff did what's called an 'SEO teardown' at this year's ECF Live. And he'll be doing the same to one of our brand sites, Icewraps.com. Here are some takeaways that you can apply to your own website in order to take it to the next level. Solid content and clean navigation are musts. Shopify has one of the most SEO-friendly platforms for ecommerce sites. If you're on Shopify and have a small product catalog of products, it becomes easier to rank your website. If you're doing a site migration, make sure to 301 redirect old pages to the new ones or to another appropriate page. Add your 'most searched for' keywords as part of the title tags. Tune in to the 5 Minute Pitch. New episodes published weekly until the final round in May at the Sellers Summit 2019. Registration to EcomCrew Premium is now closed. But, you can join this month's giveaway and get the chance to win an annual Premium subscription for free. Need onsite and personalized advice for your struggling ecommerce business? Sign up
Implement 301 redirects during site migrations to preserve SEO authority and traffic.
What does this episode say about shopify & ecommerce platforms?
Integrate your most searched-for keywords directly into title tags to signal relevance to search engines.
What does this episode say about conversion & cro?
Focus on creating solid, informative content and ensuring clean, intuitive navigation to improve both user experience and search engine rankings.
What does this episode say about organic & seo?
Leverage Shopify's inherent SEO-friendly features, especially for ecommerce sites with smaller product catalogs, to simplify ranking efforts.
What does this episode say about organic & seo?
Shift towards white-hat SEO practices that align with Google's standards to ensure long-term business health and avoid penalties from algorithm updates.
