This episode features Jon Larkin, an entrepreneur who successfully transitioned from developing demand-generating software to supplying demand by creating his own e-commerce brand. He shares his experience sourcing products at the Canton Fair, improving them, and rebranding them. This is a must-listen for e-commerce operators looking to leverage international trade shows for product development and strategic business pivots.
Key takeaways
Leverage trade shows like the Canton Fair for product sourcing, improvement, and networking to build your own brand.
Focus on identifying existing market needs and then enhancing product offerings rather than solely creating new demand.
Strategically transition business models from demand creation to demand supply by sourcing and rebranding products.
Learn from Jon Larkin's approach of scouting products at trade fairs with an eye for improvement and private labeling.
Utilize experiences from niche markets (like Moocall's calving sensors) to gain insights into product development and market penetration.
With the Canton Fair starting in two months, many ecommerce sellers are making plans to go to China. We'll be heading there ourselves in April to go to the fair and meet-up with members of the EcomCrew community. Coincidentally, today's episode was recorded while we were at last year's Canton Fair. My guest Jon Larkin is an Irishman with an interesting start in the world of ecommerce. Five years ago, he was with a company developing software for ecommerce entrepreneurs. This piqued his interest in the industry and led to him joining Moocall, an ecommerce brand that develops and sells their own calving sensors. Jon was poised to make another transition when I caught up with him. He was striking out on his own and was in China looking for products that he could improve on and sell under his own brand. Not many people in the industry are able to transition from creating product demand to purely supplying it. In this light, Jon's ecommerce experience is something we can all learn from. Registration to EcomCrew Premium is now closed. But, you can still learn from us through our suite of free courses. You'll find a total of 20 videos covering ecommerce topics like Importing from China and Building a 7-Figure Business. Finally, if you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling
