I always enjoy meeting people who listen to our podcasts. Our audience base is largely located in the United States, however; we do have listeners in the Asia Pacific and in Europe. More recently, I've discovered that we're reaching entrepreneurs in Central America. Proof of this Elias Manopla, our featured ecommerce entrepreneur on this episode of Under the Hood. Elias owns an online butcher shop that sells a variety of barbeque meat, poultry, and fish items in and around Panama. Grill accompaniments like corn and arepas, the local corn cake, is also available for purchase. Taking quality meats 'online' Elias, a big barbeque fan, got the idea to sell these products after ordering meat from a supplier that was recommended to him by a friend. Impressed by the quality, he has since partnered with this supplier to make these meat products available online. He used Shopify to set up an online butcher shop and is now looking at ways that he can grow the business by extending his brand's reach. My two cents Elias's ecommerce business belongs in a highly niched industry. Given where he's located, it can also be assumed that a chunk of his target market has yet to try shopping online. Some might not even have access to the internet. Facebook ads are great for reaching more people with minimal effort. However, they have to be strategically targeted in order to work. Start with existing customers. Do they have something in common? Knowing your target demographic allows you to be more successful at targeting those ads. Speaking of ads, videos are a great medium for promoting foodstuffs. Creating videos should be part of the marketing plan. Finally, increase repeat orders by crafting a flawless post-purchase sequence. The goal is to turn first-time buyers into loyal customers. Listen to the full episode for more tips on how to grow a unique food-based ecommerce business like the one Elias has. <a href="https: